In their April 24th, 2008 article, Five More Principles of Effective Web Design, Smashing Magazine featured our Traffik website.
They featured www.PlayinTraffik.com as a case for their first principle, Use an Effective Marketing Principle. As an excerpt from their article, we have prepared the following:
"Consider the example presented above. traffik follows the AIDA principle. If the visitors expect some information about a Content Management System they expectation is immediately confirmed with a brief introduction at the top of the site. Thus, potential customers are attracted and remain on the site (Attraction, a). The interest is then raised by showcasing features and benefits of the product (Interest, i)."
To communicate how the service will satisfy user’s needs the brown info-block at the right hand at the bottom of the page is used (Desire, d). Finally the users are guided to “Take the tour” and “Free 30 day trial” buttons which attempt to lead customers towards purchasing (Action, a).
We feel honored that Smashing Magazine would choose Traffik to argue their case out of thousands of candidates. We thank you for the plug!
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